Kimberley Kam

Selected work

Across services, screens and AI.

Illustrated laptop, abstract worksheet cards and small AI helper
Concept illustration of the analysis workflow.

AI workflow redesign

AI-enabled specialist workflows

~18,000 projected banker hours freed up annually.

My role
Product ownership, workflow design, engineering and change.
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Illustrated research board, interview cards and magnifying glass
Concept illustration of research tools.

Product design

BTA Account Origination

43% higher launch-day site conversion for the redesigned account-opening journey.

My role
Customer research, product design and delivery.
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Service design

Account Authorities

~90% of authority cases on the new platform, with 43% less friction in multi-account amendments.

My role
Product design, user research and interaction design.
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Illustrated notebook showing tangled paths before and a simpler connected flow after
Concept illustration of the design comparison.

Beyond the case studies

Curiosity has a playground.

I also love building outside banking in my spare time.

Open Playground ↗

Let’s make something thoughtful.

I’m always open to chat about opportunities,
ideas or collaborations.

Say hello